Debit Cards India Aug29

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Debit Cards India

Research and Markets: The Indian Prepaid and Debit Cards Market 2012.

DUBLIN — Research and Markets has announced the addition of the “The Indian Prepaid and Debit Cards Market 2012″ report to their offering.

The Indian prepaid and debit card market registered significant growth during the review period (2007-2011), with combined card volume recording a growth of 31% in 2011 over figures from 2010. Changing lifestyle demographics, the need for more sophisticated products, the growth of online shopping and increasing levels of per capita income supported the growth of this market. Many Indian banks have been expanding their networks of automatic teller machines (ATMs) in order to develop their business. Part of this expansion has involved installing point of sale (POS) terminals, which are electronic data-capture swipe machines and accept both debit and credit card payments at retail outlets. With competitive pressures on both the prepaid and debit cards market, banks and issuers are developing marketing and pricing strategies with the aim of attracting larger customer bases. Offers such as cash-back, discounts for retail outlets, buy-one-get-one-free offers, rewards points, increasing daily limits for cash withdrawals and insurance coverage are some of the most common strategies that banks are providing to debit and prepaid card customers.

Synopsis

The report provides market analysis, information and insights into the Indian prepaid and debit cards market, including:

– Current and forecast values for the Indian prepaid and debit card market

– Current and forecast values of the various categories in the Indian prepaid and debit card market

– Analysis of the key trends, drivers and challenges in the Indian prepaid and debit card market

– Summary of the current regulatory framework

– Detailed analysis of the marketing strategies adopted for selling prepaid and debit cards by category

– Competitive landscape of the Indian prepaid and debit card market

– SWOT analysis of the Indian prepaid and debit card market

– Profile of the major companies in the Indian prepaid and debit card market

Scope

This report will provide you with:

– A comprehensive analysis of the prepaid and debit card market in India

– Current values for the Indian prepaid and debit card market for the report’s 2007-2011 review period and figures for the 2012-2016 forecast period.

– Current values of the various categories within the Indian prepaid card market for the review period and forecast period.

– Exhaustive summary of the key trends, drivers and challenges affecting the Indian prepaid and debit card market

– Current regulatory framework in the industry

– Strengths, weaknesses, opportunities and threats in the Indian prepaid and debit card market

– Marketing strategies used by various companies

– Profiles of the major banks and companies in the Indian prepaid and debit card market

Reasons To Buy

– Make strategic business decisions using historic and forecast market data related to the Indian prepaid and debit card industry and each category within it

– Understand the key market trends and growth opportunities within the Indian prepaid and debit card market

– Assess the competitive dynamics in the Indian prepaid and debit card market

– Gain insights into the marketing strategies used by banks and prepaid card companies

– Gain insights into key regulations governing the Indian prepaid and debit card market

Key Highlights

– The Indian debit and prepaid cards market grew substantially both in volume and value terms during the review period.

– Growth in payment infrastructure has supported increased levels of card usage.

– The online retail market will drive the use of prepaid and debit cards.

– Consumer preference plays a key role in purchasing decisions.

– Domestic payment scheme, RuPay, to compete with Visa and MasterCard.

– Entry of non-banking companies to support growth.

– Use of corporate prepaid travel cards to support growth over the forecast period.

Key Topics Covered:

1 Executive Summary

2 The Future Outlook of Prepaid and Debit Card Market in India

3 Prepaid and Debit Card Market Dynamics

4 Competitive Landscape

5 Key Trends and Growth Drivers for the Indian Prepaid and Debit Cards Market

6 Emerging Consumer Attitude and Trends

7 Indian Prepaid and Debit Cards Market Size and Growth Potential

8 Indian Prepaid and Debit card Marketing Strategies

9 Profile of Leading Indian Companies

– State Bank of India

– Punjab National Bank

– Axis Bank

– HDFC Bank

– ICICI Bank

– ITZ Cash Cards Limited

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Cards